The Better Cotton Initiative (BCI) aims to make global production of cotton more sustainable not only for the environment, but for the future and for the people who produce it, from farmers to textile mills to retailers. Working with a “diverse range” of members along the entire cotton supply chain, BCI collaborates with and provides solutions for better cotton production practices, promoting improvements for the environment, farming communities and the economies of cotton-producing areas.
“Cotton is one of the world’s most important natural ﬁbres. It’s used by nearly everyone on Earth every day, and supports 300 million people’s livelihoods. It’s a renewable natural resource, but only if we manage it responsibly. In 2005, a group of visionary organisations came together to ﬁgure out what could be done to safeguard the future of cotton. ‘There has to be a better way’, they said. It turns out there is. It’s called Better Cotton.” (www.bettercotton.org)
Fashion companies associated with this initiative include Adidas, Gap Inc., H&M, Inditex (Zara), Levi Strauss & Co., Nike, Tommy Hilfiger, and VF Corp. (Parent company of 7 for all mankind, Nautica, Jansport, The North Face, Wrangler, Timberland, Vans). The Better Cotton website explains why so many big names have become members of BCI,
“One of the reasons that leading retailers and brands support the Better Cotton Initiative is that they realise that if famers do not earn enough money growing cotton, they will switch to some other crop, and this could eventually lead to increased costs for the brands or other supply scarcity issues. It is very much in the brands’ own best interest that farmers benefit from any margin improvement their efforts result in.” (www.bettercotton.org)
What is particularly commending about this not-for-profit organization is it’s inclusive attitude towards varying farming methods. It does not push an organic-agenda on farmers, rather, BCI collaborates with farmers to create a more sustainable system for whatever production methodology is being used.
Working together for positive change – I.F. commends the brands who are members of this admirable initiative (momentarily setting aside some of these companies not-so-commendable business practices in other areas).
*All photos from the Better Cotton website: http://www.bettercotton.org