Category Archives: Sustainability

Transparency Tuesday – Fashioning Change

 
Screen Shot 2013-04-02 at 4.41.21 PMFinally, the myth that sustainable clothing is harder to find and more expensive than normative fashion brands has been dispelled. Introducing Fashioning Change, an amazing, innovative eCommerce platform based in San Diego that finds less expensive, yet equally trendy, sustainable alternatives to the large brands you usually shop. Screen Shot 2013-04-02 at 4.41.46 PMFashioning Change builds your own virtual changing room by asking you a series of questions including your budget for fashion products,

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Personality,

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style,

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brand preference,

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and which donations you care about most.
Screen Shot 2013-04-02 at 4.45.34 PMYour changing room is then formulated and you can browse items by your personal style, causes, personality, or “likes”. You can also explore larger categories like Women, Men, Children, Brands, and Looks.

We want to thank Fashioning Change for making sustainable fashion more accessible to the masses and starting to change the idea that sustainable = expensive. I.F. gives Fashioning Change an A+, be sure to check them out at http://fashioningchange.com and build your personal changing room for free!

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“I love a vexing, thorny question. And perhaps there is no question in fashion today more troublesome – and overdue – than that of what fashion would be like outside an endless cycle of consumption. Let’s face it; our experience of fashion today is so dominated by buying stuff that it’s almost impossible to imagine fashion in any other format. Fashion is buying high street and high end. It is watching, shopping, purchasing. In the consumer society we organize our ideas about fashion around commerce and consumerism and end up becoming dependent on them. And yet this incessant cycle of consumption is not all that fashion is, was, or can be. We are, so to speak, shopping ourselves short. By elevating the power of what we buy to be the ultimate arbiter of fashion innovation; we are missing out on fashion’s other-than-market potential; on the multitude of fashion moments that flow from who we are, not from just from what we buy again and again. With consumerist fashion’s emphasis on looking from a distance, we are also straying even further from fashion’s original meaning – as a group activity of making and doing. And what is more, it seems that consumerism is creating an anachronistic form of fashion itself. For we know that fashion always reflects its context; and today its context includes sustainability. So when we see fashion as achievable only through ever-greater consumption; this blinkered ‘performance’ is quite simply, no longer fashion.” – Kate Fletcher

The Vexing Question of What Fashion Would Be Like Outside The Endless Cycle of Consumption

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Selective Sustainability – RILA Reports Retail Executives Keep Sustainability In Mind

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In a report released on March 7 by Retail Industry Leaders Association (RILA),  sustainability will be a large component of focus among the business practices of major retailers over the next two years.

According to RILA’s vice president of sustainability and retail operations, Adam Siegel, “All of the trends are upward. Everyone is projecting that they’re going to be working on far more in the next few years than they are today.”

97% of survey respondents reported that they were “already working on waste and recycling in their facilities” with 94% claiming a focus on energy usage.

This is all well and good, however, taking responsible for waste and energy usage is only a tiny portion of being a truly sustainable enterprise. Let’s push the boundaries a little more and see what respondents said about the more important aspects of sustainable business practices.

Issue                                                          Percentage of Respondents Addressing the Issue

End-of-life disposal of products         48%

Manufacturing Impacts                        52%

Factory labor conditions                      48%

When looking at the data from this perspective (with the belief that these major issues should have been at the very forefront of importance) the positivity that seems to be beaming from the report seems much less bright and promising. The environmental and human welfare implications of these large mass merchants are massive, and executives should not be rewarded or condoned for their backwards afterthought of the consequences their business practices have. If anything, this report should highlight the need to make businesses acknowledge what it truly means to be sustainable, not accepting their interpretation to be selective in what the term actually means.

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Transparency Tuesday

Business Transparency is extremely important to I.F. On Tuesday’s, I.F. will spotlight fashion businesses and/or organizations both large and small that are making innovative moves toward making the fashion industry a little less opaque.

Honest by.

honest by

Click me to visit honestby.com

THE HONEST BY PHILOSOPHY

“We believe Fashion is about beauty and that the story behind fashion can be equally beautiful.
We want to give our customer the opportunity to shop with complete awareness of what they are buying.
We want to produce all of our products in a life friendly way.
We believe in the health of our clients skin.
We want the impact of our products and activities on the environment and human health to be as small as possible.”

Honest by. is the ultimate transparent fashion business, giving customers absolutely all the information possible about their garments, from detailed material information:

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manufacturing details, carbon foot print, to an extensive break-down of the price calculation:

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Each and every detail concerning the production, manufacturing through to consumption of the products is considered, outlined, and analyzed in a sussinct and understandable manner. There is even advice provided for how to best dispose, post-consumption; “**For optimal decomposition: please remove all polyester garment labels and components before disposal. These are not biodegradable.

The business model of Honest by. is truly admirable, and frankly only really feasible with the current size of the business – which is being run out of Honest by. owner and designer, Bruno Pieters’ studio in Antwerp. What is even more admirable is the fact that when faced with the opportunity to expand, approached by large department stores to carry his line, Pieters declined. The stores refused to allow the display of the price calculation break-down to customers, and for Pieters, compromising this definitive aspect of the company wasn’t up for negotiation. We commend you, Bruno Pieter, choosing transparency over profit is so rare in companies these days.

Honest by. truly thinks about every single aspect that its business practices affect, as well as the consequences of those effects. Customers can truly feel their buying is honest and ethical when the purchase from Honest by., and for that we give Honest by. an A++.

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