Tag Archives: business transparency

A Nude Awakening

ANASand. Beige. Taupe. Biscotti. There are dozens of ways to describe this pale shade, yet major brands are still using the antiquated (and racially loaded) term “nude.”

Naming colors is a part of a copywriter’s job, and I’ve always argued that “nude” is never an appropriate term, even if that’s what the factories have called it. Nude is subjective, it means something different to everyone; porcelain, honey, dark chocolate… You may think this is a silly qualm, but it just goes to show how entrenched racism is in every aspect in our lives.

A little background: Up until 2015 (!!) the Merriam-Webster dictionary defined the term “nude” as “having the color of a white person’s skin.” This was changed thanks to one badass Luis Torres, an Ithaca College student who started the “Nude Awakening” campaign demanding that Merriam-Webster alter their definition, saying that it ignored the range of “nude” colors that exist in the world. I love this quote where he explains the importance of this,

“𝘓𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘪𝘴 𝘩𝘰𝘸 𝘸𝘦 𝘢𝘭𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦, 𝘢𝘯𝘥 𝘸𝘩𝘦𝘯 𝘸𝘰𝘳𝘥𝘴 𝘢𝘳𝘦 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘢𝘯𝘥 𝘥𝘦𝘧𝘪𝘯𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘦𝘹𝘤𝘭𝘶𝘴𝘪𝘷𝘦, 𝘪𝘵 𝘤𝘢𝘯 𝘣𝘦 𝘩𝘶𝘳𝘵𝘧𝘶𝘭 𝘢𝘯𝘥 𝘩𝘢𝘳𝘮𝘧𝘶𝘭.”

It’s been a good 5 years since Torres got the definition changed, plenty of time for marketers and merchandisers to update their spreadsheets and color categorization, so why are we still seeing this term everywhere??

Brands better start hiding their nudes before they get exposed.

If you see this the next time you’re shopping or browsing, I encourage you to reach out to the company’s customer service team. They’ll (clearly) never take the time to make the change if we don’t speak up and make it a priority.

Sources: https://bit.ly/2YvogiU (@Huffpost), https://bit.ly/3eAt4ct (@Essence)

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Transparency Tuesday – Fashioning Change

 
Screen Shot 2013-04-02 at 4.41.21 PMFinally, the myth that sustainable clothing is harder to find and more expensive than normative fashion brands has been dispelled. Introducing Fashioning Change, an amazing, innovative eCommerce platform based in San Diego that finds less expensive, yet equally trendy, sustainable alternatives to the large brands you usually shop. Screen Shot 2013-04-02 at 4.41.46 PMFashioning Change builds your own virtual changing room by asking you a series of questions including your budget for fashion products,

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Personality,

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style,

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brand preference,

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and which donations you care about most.
Screen Shot 2013-04-02 at 4.45.34 PMYour changing room is then formulated and you can browse items by your personal style, causes, personality, or “likes”. You can also explore larger categories like Women, Men, Children, Brands, and Looks.

We want to thank Fashioning Change for making sustainable fashion more accessible to the masses and starting to change the idea that sustainable = expensive. I.F. gives Fashioning Change an A+, be sure to check them out at http://fashioningchange.com and build your personal changing room for free!

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Transparency Tuesday

Business Transparency is extremely important to I.F. On Tuesday’s, I.F. will spotlight fashion businesses and/or organizations both large and small that are making innovative moves toward making the fashion industry a little less opaque.

Honest by.

honest by

Click me to visit honestby.com

THE HONEST BY PHILOSOPHY

“We believe Fashion is about beauty and that the story behind fashion can be equally beautiful.
We want to give our customer the opportunity to shop with complete awareness of what they are buying.
We want to produce all of our products in a life friendly way.
We believe in the health of our clients skin.
We want the impact of our products and activities on the environment and human health to be as small as possible.”

Honest by. is the ultimate transparent fashion business, giving customers absolutely all the information possible about their garments, from detailed material information:

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Click me for full view

manufacturing details, carbon foot print, to an extensive break-down of the price calculation:

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Each and every detail concerning the production, manufacturing through to consumption of the products is considered, outlined, and analyzed in a sussinct and understandable manner. There is even advice provided for how to best dispose, post-consumption; “**For optimal decomposition: please remove all polyester garment labels and components before disposal. These are not biodegradable.

The business model of Honest by. is truly admirable, and frankly only really feasible with the current size of the business – which is being run out of Honest by. owner and designer, Bruno Pieters’ studio in Antwerp. What is even more admirable is the fact that when faced with the opportunity to expand, approached by large department stores to carry his line, Pieters declined. The stores refused to allow the display of the price calculation break-down to customers, and for Pieters, compromising this definitive aspect of the company wasn’t up for negotiation. We commend you, Bruno Pieter, choosing transparency over profit is so rare in companies these days.

Honest by. truly thinks about every single aspect that its business practices affect, as well as the consequences of those effects. Customers can truly feel their buying is honest and ethical when the purchase from Honest by., and for that we give Honest by. an A++.

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