Wits + Beaux – a men’s sock, bow tie, and pocket square e-commerce company – has an honorable dedication to supporting American manufacturing; all of the production processes of their brilliantly colorful, expressive menswear accessories are conducted in The Garment District of New York City. For Transparency Tuesday, I.F. takes a behind-the-scens look at this NYC start up brand who puts quality and high design at the forefront of their business model.
In a time when large fashion corporations outsource their production to factories abroad where labor is cheap, small start up companies like Wits + Beaux are rethinking the way the supply chain has been circulating and realizing the benefits of having production be local. An honorable anomaly in the world of American fashion brands, Wits + Beaux makes it a priority to support the movement for keeping manufacturing in The States – a movement that has seen a resurgence in the small business community with the help of platforms such as Makers Row, but still has yet to fully take hold. As the insatiable fast-fashion consumer hunger for new fashion products continues to drive companies to stock new merchandise on the shelves more and more often, the focus remains on finding the cheapest labor possible to keep prices low, rather than having quality pieces.
Luckily, there are pioneers for change like Wits + Beaux, who value the artisanal craftsmanship that can be found in one’s local community, and who believe that quality takes precedence over expense. With the amount of dedication and attention to detail the New York based team of Wits + Beaux puts into the designing of each piece, finding expert artisans to work with and discuss materials, patterns and design was extremely important. By working with The Garment District, the team could easily converse with and visit the workshop where the production took place. They were able to discuss with the experts, in person, how to make certain engineering aspects of their products possible. (Check out the video where the Wits + Beaux team discuss their use of the NYC garment district: http://kck.st/18A4az3)
The collaboration has led to a series of unique features that have become the trademark of Wits + Beaux design including a unique stitching technique – seamless on the tips, an elastic arch support eliminating bunching, and an few extra inches in height, ensuring a day long wear without having to hike up fallen socks.
Wits + Beaux’s inspiring dedication to keeping production at home is equally matched with a passion for providing the fashion forward male consumer with “expressive” accessories. Which, for now, at the beginning stages of the brand, includes brightly designed, high quality sock wear, bow ties and pocket squares. As the website explains,
“Wits + Beaux was born from a singular quest – finding a well-made, unconventional and expressive pair of affordable socks. From that seed grew a dream to create a virtual men’s accessories boutique and cultivate a community of like-minded individuals who want more than just a shopping cart to fill; they want an experience. Our customer wants to engage in the design process as much as be inspired by the latest trends of the season.”
Fun, witty, friendly, and personable with a pinch of edginess is the perfect way to describe the voice of the brand, with the origin of the brand’s name perfectly corresponding with the mantra,
“’Wits’ and ‘Beaux’ are nicknames from early nineteenth century, Regency-Era England—known for distinctive trends in fashion and culture. We were intrigued by the contrast of these terms to the modern, technology-driven vision we had for our business. ‘Wits’, as they were known, were the poets, orators, and politicians of their time. The ‘Beaux’ were the trend-setting gentlemen of fashion. So, with a tip of our hats to this rich history of sophisticated and stylish gentlemen, we hope you enjoy the smart, superbly designed and crafted men’s accessories Wits + Beaux brings you without having to have a royal checkbook or a horse-drawn carriage to get them!”
Wits + Beaux invites men to a unique shopping experience while still relaxing in the comfort of their own home. This will soon become even more unique of an experience with the addition of the “Design Your Own” feature which is set in motion to be added to the platform soon. Customers will be able to easily customize their products by selecting the pattern and color to make their very own, original design.
I.F. commends Wits + Beaux for thinking critically about their business practices from the very get go and putting an emphasis on quality over quantity – high design over cheap trends. Another A+, and we wish Wits + Beaux luck with the expansion of the brand and getting backed for another round of inventory for holiday! Support Wits + Beaux today by clicking here!