Tag Archives: womenswear

Designer Spotlight – Daniela D’Amico

DanielaDAmico_DigitalLookbookAW14 copy

One of I.F.’s prime objectives is to spread the word about amazing, innovative, and creatively unique designers from around the world, and share their individual stories with the fashion community as they start to gain ground in the  industry.

The designers featured by I.F. have passed a series of requirements including (but not limited to) the use of fair labor practices and a knack for unique and awe-inspiring design that we believe set them apart from their peers and that will undoubtedly give them the ability to lay claim to a successful career in fashion design as they begin their journey in building their brand.

This week, I.F. is featuring Daniela D’Amico, a London-based designer whose Autumn/Winter 2014 collection is inspired by the picturesque scenery and architecture of her ancestral home, Lake Como, Italy. I.F. sat down with the up-and-coming designer who divulged all about her career journey and the story behind her brand. She also kindly gave us some exclusive photos of her Autumn/Winter 2014 Collection to share with the I.F. audience!

Daniela’s fashion journey started at a young age. Daniela was always interested in textiles and fashion in school and often spent her free time trying to create new textiles and using her home sewing machine to sew lustrous fabrics like silks and satins, “I loved to make interesting finishes using a princess pleater, this was my favourite tool for coming up with innovative creations,” says the young designer. Daniela went on to study Art Foundation at The London College of Fashion and from there went on to Chelsea College of Art where she received her BA in Textile Design. It was here that the designer discovered specialized design techniques including how to convey traditional techniques in a modern way, as well as how to use digital print and fabric manipulation – a complex technique which has become the designer’s trademark. When she graduated, Daniela went on to work in womenswear as Head of the Design Studio for Selina Blow. This year, Daniela decided it was time to pursue her dream of starting her own brand.

Daniela finds inspiration in her surroundings, “If I am in London it may be a part of architecture, an art show, color, or nature. It could be a different city that I may be in. Wherever I go, I will always carry my note book and jot down anything that I feel inspires me, or inspirational thoughts I have. I am usually inspired by a certain place, artist or movement – it can be a combination of them all. For this season I was also inspired by the work of Peter Doig who captured timeless moments of perfect tranquillity.”

peter doig

Peter Doig’s “Concrete Cabin” 1994, oil on canvas

Daniela’s strong dedication to her craft is more than admirable – it is inspiring. She works tirelessly from sketch to production in order to construct absolutely original, top-of-the-line designs, “All of the images are taken myself. I have manipulated the images and almost played with them like they are a piece of collage, working with each image on top of a sketch of one of my garment designs. I then work out which part of the print would work where and go from there.”

When it comes to materials and production, Daniela uses only the best, “I use a selection of cottons, satins, silks and velvets. All of my fabrics are either sourced from England or Italy. I like to mix textiles, you will see a mixture of soft satins on one piece with a fierce structured collar made in cotton velvet to finish. I use a small factory in London, it has a very nice, friendly and relaxed atmosphere and they are great to work with considering I am always challenging them with my printed textiles and luxurious, expensive fabrics!”

Isola Bella

The Lake Como-inspired A/W ’14 collection is the result of the designers textile design expertise combined with her eye for photography and knack for originality. The collection has an androgynous gestalt, achieved by a harmonious combination of intricate tailoring and romantic prints. Each and every piece is given special attention to proportion and design positioning ensuring an ultra-flattering silhouette.

Cernobbio

Emma Watson, Alexa Chung and Sienna Miller were some of the names the designer mentioned when asked about her dream customer, “a modern, laid back, strong woman who enjoys colour and bringing tailoring to life.”

Daniela has marked plans for the future, planning “to one day take the brand internationally, and show the collection to as many people as I possibly can. One of the most interesting parts in the job is meeting the people who want to wear my clothes and hearing their story, this inspires me to design.”

Though still in the stages of putting her on-line store, www.danieladamico.com,  together, be sure to check out her Facebook for updates on her collection and an inside look to her creative process.

Thank you, Daniela, for sharing your passion with us – we are looking forward to getting our hands on a few pieces from your collection!

Como

 

Tremezzo

 

Montagna

 

DA

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Top Five Summer Dresses 2014

An eclectic mix of elements will be seen meshing together in the outfits of the fashion conscious this summer. Lace overlays, sheer cutouts, pale pastels, a mini ‘90s revival, athletic aesthetics, floral patterns and iridescent fabrics were among the most trending features reported by the top fashion intelligence experts. Five clear dress styles are sure to become summer wardrobe staples, encompassing trending elements in a wide variety of breathable fabrics from romantic flowing silks to sporty jersey knits:

shirtdress1. The Menswear Inspired Shirtdress

The comfortable and versatile shirtdress is by far the number one top trending dress style for summer 2014. In lengths ranging from maxi to mini, the traditional shirtdress will be seen in pastel shirting fabrics like Raspberry Pink Chambray  and all-white cottons like White BroadclothMore formal versions will be made of elegant, slinky fabrics like Chambray Blue Slinky and Dusty Blue Crepe Sweater Knit Floral and geometric prints like the Blue Block Polyester Charmeuse will also be major themes in this particular dress style.

2. The Sexy Pencil SkirtPencilSkirt

Pencil skirts that land just above to knee to calf-length are a big summer must-have. The body-hugging silhouette will be seen with lace overlays from bright red stretch laceto pastels like Pink Peach Stretch LaceDark Blush Pink Laceand Cream Stretch Lace Pencil skirts will also be made of light-weight jersey knits made of polyester/spandex or cotton/spandex blends for an exaggerated form-fitting look with this summer’s trending prints like animal print motifsgrey/black snakeskin jersey knitGrey Snakeskin Jersey KnitGrey Cheetah Jersey KnitGrey/Purple Cheetah Jersey Knitand tribal prints White/Orange Aztec Jersey Knit and Beige Aztec Stripe Jersey KnitPencil skirts with black stretch mesh cutouts are also popular, adding an extra hint of sex appeal to the already sexy silhouette.

SlinkySlipDress

3. The Slinky Slip Dress

A staple of the ‘90s wardrobe, the slip dress is making a revival this summer in iridescent silks and metallic sheens like Violet Purple Shimmer and Pale Yellow Iridescent Silk Organza The slip dress, in various flowing fabrics of silk, blends and slinky synthetics like rayon, will also feature some of summer’s trending elements like floral prints – Black/White Floral ChallisBlack Floral ChallisIvory Floral Silk Chiffonpastels – Blush Pink CrepePeach Silk Crepe de ChineBaby Blue Crinkled Silk ChiffonPink/Blue Silk Crepe de ChineSalmon Pink Satin Charmeuse, and bright pinks – Lipstick Pink Crepe

4. The Sporty Jersey Dress

SportyJerseyDress

A casual, athletic aesthetic is a major summer trend, and in terms of dresses this translates into sleeveless sheath styles in lightweight cotton/lycra jersey knits like Black Jersey Knit especially with thigh-high side slits.

The “athletic luxe” trend also brought the return of the super comfortable sweatshirt dress in thicker, yet soft and breathable, 100% cotton jersey knits like the Charcoal Grey Jersey Knit The sweatshirt dress will be seen in mini skirt lengths with short, three-quarter length, or long sleeves.

FullSkirt

5. The Flirty Full Skirt

In lengths ranging from maxi to mini, full skirts will be seen flouncing around the legs of style mavens this summer in a wide range of shapes. The summer 2014 version of full skirts will be made in structured, A-line shapes with Black Tulle underlays, and also flowing styles with sheer overlays like accordion pleated Black Chiffonblack rosette tulleand black floral lace.

 Post from Fashion Fabrics Club – http://blog.fashionfabricsclub.com/top-five-summer-dresses-2014/#sthash.4xSOJ792.kLtEK02C.dpuf

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